One of the most consistent findings in digital products is also one of the most discouraging: most users don’t stay. Often, apps are downloaded with interest, yet within just a few weeks they fall into disuse. As an expert in user behavior research, I have seen this pattern many times when analyzing usability data, which brings me to the next questions:
Why does this happen? What sets apart the few apps that people use regularly from the many that are quickly abandoned?
Continue reading “Digital Engagement: What Cognitive Neuroscience Reveals About User Retention”
Cristina Gil López, PhD 