Scientific Research – Cristina Gil López, PhD

One of the most consistent findings in digital products is also one of the most discouraging: most users don’t stay. Often, apps are downloaded with interest, yet within just a few weeks they fall into disuse. As an expert in user behavior research, I have seen this pattern many times when analyzing usability data, which brings me to the next questions:

Why does this happen? What sets apart the few apps that people use regularly from the many that are quickly abandoned?
Continue reading “Digital Engagement: What Cognitive Neuroscience Reveals About User Retention” →

Affective Neuroscience, Blog, Brain research, Cognitive Neuroscience, Cognitive Psychology, Consumer Behavior, EEG research, Emotional Brain, Neurotechnology, Scientific Research, Uncategorized

What Can (and Can’t) the Brain Tell Us About Our Digital Emotions?

May 28, 2025May 28, 2025 senecor

In recent years, brain-based metrics have become increasingly popular across digital health, marketing, and immersive technologies. Neuro and biometric thecniques such EEG, GSR, eye tracking and facial coding are no longer confined to labs—they’re now being used to test everything from meditation apps to virtual retail experiences. But amidst this neuro-data boom, one fundamental question still lacks a clear answer:

How far can neurophysiological data truly go in helping us understand emotions—especially in digital environments?

Continue reading →