In recent years, brain-based metrics have become increasingly popular across digital health, marketing, and immersive technologies. Neuro and biometric thecniques such EEG, GSR, eye tracking and facial coding are no longer confined to labs—they’re now being used to test everything from meditation apps to virtual retail experiences. But amidst this neuro-data boom, one fundamental question still lacks a clear answer:
How far can neurophysiological data truly go in helping us understand emotions—especially in digital environments?
Continue reading “What Can (and Can’t) the Brain Tell Us About Our Digital Emotions?”
Cristina Gil López, PhD 