Affective Neuroscience, Blog, Brain research, Cognitive Neuroscience, Cognitive Psychology, Consumer Behavior, EEG research, Emotional Brain, Neurotechnology, Scientific Research, Uncategorized

What Can (and Can’t) the Brain Tell Us About Our Digital Emotions?

In recent years, brain-based metrics have become increasingly popular across digital health, marketing, and immersive technologies. Neuro and biometric thecniques such EEG, GSR, eye tracking and facial coding are no longer confined to labs—they’re now being used to test everything from meditation apps to virtual retail experiences. But amidst this neuro-data boom, one fundamental question still lacks a clear answer:

How far can neurophysiological data truly go in helping us understand emotions—especially in digital environments?

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Affective Neuroscience, Blog, Brain Computer Interfaces, Brain research, Cognitive Neuroscience, EEG research, Mind-Reading, Neurotechnology, Scientific Research

Mind-Reading Technologies: Navigating Certainties, Uncertainties, and Future Prospects

Advancements in mind-reading technologies have been rapidly progressing across various fields of research. Presently, these technologies have the capability to accurately capture, analyze, and interpret neural signals in real-time. This post will delve into the mechanisms utilized by current brain-computer interfaces (BCIs) to decipher thoughts, while summarizing the latest scientific advances, the potential applications and some ethical uncertainties emerging from these neurotechnologies.


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Affective Neuroscience, Blog, Brain research, Cognitive Neuroscience, EEG research, Emotional Brain, Sleep research

Dreaming: A peculiar form of cognitive activity

Dreams are a complex phenomenon that most people experience during sleep. They are characterized by a series of thoughts, images, and emotions that are felt and recalled sometimes with high vividness. Such activity is associated with the so-called rapid eye movement (REM) sleep phase, which entails a separate phase from the no-REM (NREM) sleep cycle. Brainwave activity linked to REM sleep resembles that of the waking brain making it hard to distinguish between them. Recently, new research has found for the first time a novel brain pattern that allows predicting when someone is dreaming and even the content of dreams. In this post, you will get to know better what is going on in the brain when you dream and the purpose of dreaming.

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The impact of illusory self-motion in virtual reality: does it helps?

Visual information is a key aspect of human perception that facilitates successful interaction with the environment. When moving, we experience the perception of self-motion adapting our velocity and body posture to space. In part, this is possible because of the close link between two brain systems: the visual cortex and the vestibular cortex. The main assumption is that both systems contribute to distinguishing between self-motion and motion of the environment. However, sometimes these two systems are in conflict like when we experience self-motion when actually is the scene that moves and not us as happens in a simulator or virtual reality settings. This phenomenon of illusory self-motion is called vection and has been well investigated during the last decades.

An illusion for you but a conflict in your brain

Have you ever been seating on a stationary train before departing when the train on the neighboring track begins to move? You will probably feel like the train you are sitting in is starting to move instead of the train on the next track. This is a real-life situation that perfectly illustrates the experience of illusory self-motion perception. The good news is that there is a scientific explanation.

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Affective Neuroscience, Blog, Brain research, Cognitive Neuroscience, EEG research, Emotional Brain, Emotional development, Infants research, Neurotechnology

Exploring the brain correlates of emotions in babies

One of the most interesting topics in the field of emotional development research relates to infants´ capacity to express and experience different emotional states. A general question refers to when emotions first emerge in humans life.  Approach and withdrawal are two important concepts in the definition of human´s emotions. Both constructs have not typically been viewed as features of infant emotional behavior until late in the first year. However, when looking directly into infants´ brain, researchers have found a different story suggesting that infants experience positive and negative emotions from birth but in a very basic way and not as adults do.

Infants´ emotions are not equivalent to adults emotions

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